In a competitive market, Kevin Hurley has set Hurley Fitness apart by transforming his mindset and developing a strong community focus. From burnout and stagnation, he revamped his approach, positioning his gym above local rivals and growing his client base from 30 to 110 members. In this episode, Kevin reveals the strategies that made his gym a success and allowed him to thrive, even in a crowded space.

Key Highlights of This Episode:

  • The mindset transformation that helped grow Hurley Fitness to 110 members
  • The importance of strategic demographic targeting
  • The power of a clear, consistent membership offer
  • Why focusing on strength training, not weight loss, is a game-changer
  • How a community-driven marketing strategy fuels growth

Mindset Shifts for Business Growth

Kevin’s turnaround began with a powerful mindset shift. “Without my mindset, I’d be out of business,” he says. By focusing on personal development techniques like visualisation and manifestation, he built resilience and clarity. This new mental approach became the foundation for his gyms growth and set him up to tackle challenges with confidence.

The Importance of Strategic Demographic Targeting

Targeting a specific demographic made all the difference for Hurley Fitness. Kevin found success by focusing on the 50+ market, especially women with disposable income and a commitment to long-term health. His strength-training programmes for menopausal women stood out in a competitive landscape, offering something unique to a growing and often overlooked market.

The Power of Community

Community has been a pillar of Hurley Fitness’s success. “The success of a fitness business is 90% community,” says Kevin. Hosting BBQs, games, and events transformed the gym into a social hub, fostering connection and loyalty. This sense of community increased retention and spurred organic marketing through word-of-mouth.

Consistency and Systems for Long-Term Growth

Kevin’s focus on consistency and effective systems has driven his business growth. By implementing a clear approach to client retention, he’s kept attrition below 3%. With guidance from FBDA, Kevin established the right systems to ensure long-term stability and success, proving that growth is achievable through daily discipline and structured action.

Ready to Transform Your Gym? Book a Call Today!

Kevin’s journey shows that growth is within reach through the right mindset, targeted strategies, and a strong community focus. Ready to apply these insights to your gym? Book a call with us today to explore how we can support your business growth.