Scaling a fitness business looks glamorous on social media, but the real story often unfolds behind the scenes. In this episode, Matt and Hebe reveal what it truly takes to run two growing fitness businesses, maintain personal balance, and stay relevant in a rapidly evolving digital world.
Key Highlights:
The Trap of Chasing Social Validation
Hebe shares how her social media engagement, and even her sense of business worth, fluctuated based on how lean she looked. This raw discussion unveils the unhealthy pressure many coaches feel to maintain a certain image and how it can compromise mental health and authenticity.
Building a Gym the “Wrong” Way Around
Most fitness entrepreneurs start with a gym and move online. Matt and Hebe did the opposite, and it nearly tanked their launch. They reveal the overlooked challenges of opening a physical space when your audience isn’t local and how they turned things around with focused community building.
Confidence: Your Most Underrated Business Tool
One of the recurring themes was confidence, or lack thereof. Whether it was showing up on camera or standing behind your pricing, the duo emphasized that confidence (not followers) is what ultimately drives client conversion.
Systems That Save Clients (and Sanity)
They dive into how accountability check-ins, personalised journeys, and a values-based approach to coaching have helped them achieve high retention and deep client transformation, online and offline.
Ready To Scale Your Gym?
If you’re ready to build a fitness business that actually works for your life (and not the other way around), book a free strategy call with FMA. We’ll help you grow smarter, market better, and serve deeper.