If you’re spending hours on admin, juggling cancellations, and constantly chasing leads, there’s a strong chance you’re sitting on a €10,000 problem. In this episode of the FMA Podcast, Ryan O’Neill, CEO of LegitFit, shares how gym owners can stop burning energy in the wrong places and start scaling strategically. The insights he offers aren’t just theory—they’re hard-earned from building a tech company that’s powering 1 in 4 gyms in Ireland.

Key Highlights:

  • Why your €10,000 problem is probably admin, not marketing
  • The real reason your “brilliant” idea isn’t working
  • Systems that save time and stop member churn
  • How to lead a team without micromanaging
  • Why asking better questions leads to better profits

The €10,000 Problem You’re Ignoring

Gym owners are losing thousands each year in time-consuming admin and churn. Ryan breaks down how simple booking and automation systems can save hours weekly and recover lost revenue without raising prices.

Don’t Build What You Want – Build What They Need

The LegitFit team started by pitching the wrong idea. Only by asking gym owners what they truly needed (not what sounded trendy) did they hit product-market fit.

Why Better Data Leads to Better Decisions

When a prospect says “I need to think about it,” it’s usually not about the money. Kirk outlines how to reframe and handle objections by reminding clients of their own pain points, goals, and prior failures, then guiding them to act decisively.

From Micromanager to Leader

As LegitFit scaled, Ryan had to shift from doing everything to leading a high-performance team. His advice? Don’t hire followers, hire builders. And stop solving every problem yourself.

Ready To Scale Your Gym?

Ready to improve your sales confidence, eliminate objections, and attract premium clients who stay longer and pay more? 👉 Book a call with FMA and let’s level up your business.