Struggling to raise your coaching prices? You’re not alone, but you’re also not stuck. In this episode, we sit down with FMA client Kirk Miller to explore the mindset and strategic shifts that allowed him to grow from charging £25 per session to commanding £5,000+ for 12-week transformations. This conversation is essential for any gym owner or online coach ready to stop playing small and start charging based on the real value they bring.
Key Highlights:
The Trap Of Undervaluing Your Worth
Kirk’s story reveals what many coaches forget: your price is a reflection of your belief in your impact. Until you believe you’re changing lives, not just delivering a plan, you’ll keep pricing like a commodity.
Breaking Free From A Scarcity Mindset
Coming from a working-class background, Kirk had to unlearn deep-rooted beliefs around money. Gym owners and coaches often struggle with similar mental blocks that stop them from charging what they’re truly worth.
The Cost Of Doing Nothing
If your clients aren’t paying you, they’re still paying: with fast food, failed gym memberships, and frustration. Kirk reframes the idea of “expensive” by showing how people already spend thousands chasing short-term solutions.
Why Premium Pricing Demands Premium Skill
You can’t just raise prices, you have to raise standards. Kirk discusses the personal development, mentorship, and high-level investments required to justify his pricing and deliver results that last.
Ready To Scale Your Gym?
If you’re tired of second-guessing your value or undercharging for life-changing work, it’s time to level up. Book a call with FMA and let’s help you build a business that reflects your worth.