WE’RE BUILDING THE BEST MARKETING AGENCY IN THE WORLD TO HELP GYM OWNERS, SMALL GROUP PERSONAL TRAINING BUSINESSES (SGPT)
AND BOUTIQUE FITNESS STUDIO
We’re building the best marketing agency in the world for fitness business owners.
We work with independent gym owners, SGPT (Small Group Personal Training) facilities, boutique fitness studios, and high-end personal training facilities all over the world.
Our job is simple, get these business owners enquiries daily and ideal new client sales every week, so they’re no longer the best kept secret in their town or city.
But marketing is only half the job, we educate our clients too.
Industry-leading training, a real support system, and a community built for owners who want to grow, even in the world of fitness entrepreneurs.
We hand them every tool and resource they need to get results that matter.
Here’s the part that gets us out of bed, we’re not just helping fitness business owners grow, we’re helping them change lives.
Every gym, SGPT facility and boutique studio we help win is more people starting their health and fitness journey.
That’s the ripple effect we’re chasing, our clients impacting as many people as possible.
We’re growing fast, expanding worldwide, and we need the best team on the planet to help us do it.
WHAT WE DO
WE’RE BUILDING THE BEST MARKETING AGENCY IN THE WORLD TO HELP GYM OWNERS, SMALL GROUP PERSONAL TRAINING BUSINESSES (SGPT) AND BOUTIQUE FITNESS STUDIO
We’re building the best marketing agency in the world for fitness business owners.
We work with independent gym owners, SGPT (Small Group Personal Training) facilities, boutique fitness studios, and high-end personal training facilities all over the world.
Our job is simple, get these business owners enquiries daily and ideal new client sales every week, so they’re no longer the best kept secret in their town or city.
But marketing is only half the job, we educate our clients too.
Industry-leading training, a real support system, and a community built for owners who want to grow, even in the world of fitness entrepreneurs.
We hand them every tool and resource they need to get results that matter.
Here’s the part that gets us out of bed, we’re not just helping fitness business owners grow, we’re helping them change lives.
Every gym, SGPT facility and boutique studio we help win is more people starting their health and fitness journey.
That’s the ripple effect we’re chasing, our clients impacting as many people as possible.
We’re growing fast, expanding worldwide, and we need the best team on the planet to help us do it.
WHAT WE DO
FMA PRINCIPLES
#1 Fanatical About Results: 🥇
“If our clients don’t win, nothing else we do matters.”
Everything we do exists to get one outcome, results for the people who trust us with their business. Every role in this company, whatever it says on the job title, exists to serve that. If a task doesn’t move a client closer to results, question why we’re doing it. We’ve got systems and processes that are proven to work. We just need clients to walk the road we’ve already paved.
#2 Growth Minded, Not Fixed: 💪
“The business wins when the individual grows first.”
We look for solutions, not excuses. We change our mind when we’re shown a better way. Adaptable beats comfortable, every time. If you’re not growing, you’re not standing still either, you’re falling behind.
#3 Embrace Тhe Chaos: 🎢 ⛰️
“Stagnation is the only real failure.”
Fast growth is messy. We’re aiming to be better every single day, which means we’ll get things wrong along the way. That’s not a bug, it’s the process. The best lessons come from what broke, not what went smoothly. We can’t stand still, standing still means going backwards. Change brings disruption, growth brings mess, and for a fast-moving entrepreneurial business like ours, that’s not a warning sign. That’s the plan working.
#4 Radical Transparency: 🫶
“No sugar coating, ever.”
We tell the truth, even when it’s uncomfortable, because withholding it is the bigger disrespect. Say it straight, to the person’s face, and say it because you care about the outcome. That’s how things actually get fixed.
#5 Do What You Said You Would: 🙌
“A promise is a debt. Pay it.”
It’s easy to say yes and hard to follow through. We start things and we finish them. If we say it’ll be done, it’s done, on time, no excuses, no unfinished business.
FMA PRINCIPLES
#1 Fanatical About Results: 🥇
“If our clients don’t win, nothing else we do matters.”
Everything we do exists to get one outcome, results for the people who trust us with their business. Every role in this company, whatever it says on the job title, exists to serve that. If a task doesn’t move a client closer to results, question why we’re doing it. We’ve got systems and processes that are proven to work. We just need clients to walk the road we’ve already paved.
#2 Growth Minded, Not Fixed: 💪
“The business wins when the individual grows first.”
We look for solutions, not excuses. We change our mind when we’re shown a better way. Adaptable beats comfortable, every time. If you’re not growing, you’re not standing still either, you’re falling behind.
#3 Embrace Тhe Chaos: 🎢 ⛰️
“Stagnation is the only real failure.”
Fast growth is messy. We’re aiming to be better every single day, which means we’ll get things wrong along the way. That’s not a bug, it’s the process. The best lessons come from what broke, not what went smoothly. We can’t stand still, standing still means going backwards. Change brings disruption, growth brings mess, and for a fast-moving entrepreneurial business like ours, that’s not a warning sign. That’s the plan working.
#4 Radical Transparency: 🫶
“No sugar coating, ever.”
We tell the truth, even when it’s uncomfortable, because withholding it is the bigger disrespect. Say it straight, to the person’s face, and say it because you care about the outcome. That’s how things actually get fixed.
#5 Do What You Said You Would: 🙌
“A promise is a debt. Pay it.”
It’s easy to say yes and hard to follow through. We start things and we finish them. If we say it’ll be done, it’s done, on time, no excuses, no unfinished business.
CHECK OUT OUR COMPANY VALUES IN OUR CULTURE BOOK BELOW
CHECK OUT OUR COMPANY VALUES IN OUR CULTURE BOOK BELOW
WHAT’S LIFE AT FITNESS MARKETING AGENCY
We’re passionate about what we do, and that means one thing, every client gets results.
We work in a fast paced environment. Challenges come up all the time, and we treat every single one as an opportunity, not a setback.
No two days look the same. You’ll get pulled into ad hoc tasks outside your role from time to time, that’s part of the deal here. Everyone plays their part for us to win as a team.
We’ve got big ambitions, short term, medium term, long term. It’s an exciting time to be part of this journey.
We work hard together, and we celebrate hard together too. Social events, team workouts, way too many treats in the office. Our staff make this business what it is, and we love celebrating that.
WHAT’S LIFE AT FITNESS MARKETING AGENCY
We’re passionate about what we do, and that means one thing, every client gets results.
We work in a fast paced environment. Challenges come up all the time, and we treat every single one as an opportunity, not a setback.
No two days look the same. You’ll get pulled into ad hoc tasks outside your role from time to time, that’s part of the deal here. Everyone plays their part for us to win as a team.
We’ve got big ambitions, short term, medium term, long term. It’s an exciting time to be part of this journey.
We work hard together, and we celebrate hard together too. Social events, team workouts, way too many treats in the office. Our staff make this business what it is, and we love celebrating that.
WHY YOU’LL LOVE IT HERE
HOW LIFE АТ FMA LOOKS IN PICTURES




WHY YOU’LL LOVE IT HERE
CHECK OUT OUR CLIENT ONLY EVENTS
CHECK OUT OUR CLIENT ONLY EVENTS
WORKING HERE MAY NOT BE FOR YOU IF
WHAT TO EXPECT
WORKING HERE MAY NOT BE FOR YOU IF
WHAT TO EXPECT
BENEFITS
🏠 Flexible Working:
You will have the opportunity to have 2 days a month WFH tokens to use. We know not everyone enjoys WFH so these are optional.
🎳 Team Events:
Teamwork means everything to us, we know when we all pull in the same direction we get better results. So we like to socialise together at our quarterly events.
🛫 We reward Loyalty:
Each year you are working at FMA, we will give you 1 extra day annual leave (up to 5 years).
🚲 Cycle to Work Scheme:
Save up to 35% on bikes and accessories, paying out from your salary as a salary sacrifice over a 12 month period.
🥞 Ad hoc Breakfasts and Lunches:
From time to time we will have a team breakfast or lunch all together.
🛫 Event and Travel Opportunities:
We host and attend many events throughout the year, this brings opportunities to travel and attend these events.
💸 Performance Related Bonuses:
We work towards company monthly KPI’s, if these are achieved, all staff receive a bonus.
🛠️ Tools and Technologies:
We’ll ensure you are using the best technologies and tools needed to excel in your role.
🏋️ Stay Fit and healthy:
We know exercise helps reduce stress, combats fatigue and improves performance so we encourage you to join the gym we have partnered with and make use of the group classes.
🎁 Perks and Discounts:
You’ll have access to Charlie HR Perks and discounts to help with your every day costs and day trips out.
BENEFITS
🏠 Flexible Working:
You will have the opportunity to have 2 days a month WFH tokens to use. We know not everyone enjoys WFH so these are optional.
🎳 Team Events:
Teamwork means everything to us, we know when we all pull in the same direction we get better results. So we like to socialise together at our quarterly events.
🛫 We reward Loyalty:
Each year you are working at FMA, we will give you 1 extra day annual leave (up to 5 years).
🚲 Cycle to Work Scheme:
Save up to 35% on bikes and accessories, paying out from your salary as a salary sacrifice over a 12 month period.
🥞 Ad hoc Breakfasts and Lunches:
From time to time we will have a team breakfast or lunch all together.
🛫 Event and Travel Opportunities:
We host and attend many events throughout the year, this brings opportunities to travel and attend these events.
💸 Performance Related Bonuses:
We work towards company monthly KPI’s, if these are achieved, all staff receive a bonus.
🛠️ Tools and Technologies:
We’ll ensure you are using the best technologies and tools needed to excel in your role.
🏋️ Stay Fit and healthy:
We know exercise helps reduce stress, combats fatigue and improves performance so we encourage you to join the gym we have partnered with and make use of the group classes.
🎁 Perks and Discounts:
You’ll have access to Charlie HR Perks and discounts to help with your every day costs and day trips out.
CURRENT OPENINGS
See Our List of Available Positions Below
WE’RE A GROWING AND FAST-PACED TEAM BASED IN WEST SUSSEX
Located a 5 minute walk from the mainline train station in Haywards Heath with fast direct links to London and Brighton on the Gatwick line.
WE’RE A GROWING AND FAST-PACED TEAM BASED IN WEST SUSSEX
Located a 5 minute walk from the mainline train station in Haywards Heath with fast direct links to London and Brighton on the Gatwick line.