In today’s ultra-competitive fitness market, gym owners and online coaches can’t afford to wing their sales process. In this episode of the FMA Podcast, Kirk Miller shares the mindset and systems behind high-converting sales. Whether you struggle with pricing objections, self-belief, or avoiding calls altogether, this episode delivers the frameworks you need to sell with confidence, not desperation.
Key Highlights:
Emotional Certainty Sells
You don’t need slick scripts or manipulative tactics. What truly converts? A rock-solid belief in your product and the transformation you provide. Kirk shares how this certainty radiates through tone, energy, and delivery, building instant trust.
The Standards Behind the Sale
Want to charge premium prices? You have to live a premium life. Kirk emphasizes how your own physical standards, routine, and consistency directly impact how prospects perceive your value. Integrity and congruence matter.
Objections Aren’t the Problem – You Are
When a prospect says “I need to think about it,” it’s usually not about the money. Kirk outlines how to reframe and handle objections by reminding clients of their own pain points, goals, and prior failures, then guiding them to act decisively.
Why Sales Calls Still Matter
Forget the “link in bio” trend. For high-ticket offers, sales calls are not optional. Kirk argues that calls aren’t just for closing, they’re a trust-building opportunity, a two-way vetting process, and a crucial first impression of your service experience.
Ready To Scale Your Gym?
Ready to improve your sales confidence, eliminate objections, and attract premium clients who stay longer and pay more? 👉 Book a call with FMA and let’s level up your business.