In this episode of The Fitness Marketing Agency Podcast, Tony Oakley, owner of Catalyst Training in Cirencester, UK, shares how he transformed his fitness business. After experiencing the highs and lows of gym ownership, Tony made strategic changes that boosted both his revenue and personal life. This blog highlights his key lessons and how altering your business model can lead to success.
Key Highlights For Gym Owners And Fitness Entrepreneurs:
The Journey To Transformation
Tony’s shift from one-to-one training to small group sessions was a game-changer. This move gave him more time and increased his gym’s revenue. It wasn’t just about services; it was about changing his mindset.
The Power Of Data And Systems
Tony used data to guide his business decisions, which led to growth. By understanding key metrics, he improved client retention and operations. This data-driven approach made his business more efficient and profitable.
Sales Process Refined
Tony streamlined his sales process and saw immediate results. His conversion rate rose to 95% after implementing a one-call close and a front-end offer. These changes weren’t instant, but consistent testing led to success.
Balancing Family And Business
Integrating family into the business can be tricky, but Tony found success in setting clear boundaries. By managing both roles, he kept his work-life balance intact. This approach ensured both his business and family thrived
Want To Find Out More?
Ready to take your gym or fitness business to the next level? Book a call with FMA today to learn more about how we can help you build a stronger brand, improve your marketing, and create a thriving community like Tony has.