What makes a gym truly world-class? Is it the equipment, the branding, or something deeper? In this episode, Jack Thomas unveils exclusive data from over 250 gyms worldwide, revealing the key components that define exceptional client experiences. Whether you’re struggling with retention, sales, or service quality, these insights can help transform your business.
Key Highlights:
The Hidden Sales Problem in Gyms
Despite having great facilities, most gyms struggle with closing sales. Data shows that only 18% of gym staff make a strong attempt to complete a sale. This gap means lost revenue and missed opportunities to turn visitors into long-term clients.
The Power of Personalization
Top-performing gyms prioritize knowing their members personally. Simple gestures like using a client’s name, checking for injuries, and offering customized recommendations create a sense of belonging and drastically improve retention.
Fixing the Customer Experience
Small details—like greeting clients warmly, checking in after sessions, and guiding them through their fitness journey—matter more than most gym owners realize. These micro-moments shape the overall perception of a gym and determine whether clients stay or leave.
Why Systems and Processes Matter
Gyms with clear systems for client interactions, sales, and service delivery consistently rank higher. Implementing structured processes ensures every client receives a high-quality experience every time they visit.
Ready To Scale Your Gym?
Want to take your gym or coaching business to the next level? Book a call with FMA today and let’s optimize your marketing, sales, and service strategies for real growth