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MASK: Background

Steve got his start in the fitness industry working as a trainer on the gym floor in a large gym. He then moved on to personal training in that facility and then took the leap to start his own fitness facility in Ireland.

The challenge

Steve had a large, 2,500 square foot premises and not enough lead and client generation so he reached out to Fitness Marketing Agency to help him turn things around.

How we helped

Fitness Marketing Agency helped Steve by creating a gym marketing strategy targeted to the right audience in order to improve his lead generation.


Steve’s individual target for the campaign was 12 leads per month and with the first campaign, we helped him bring in 230 leads!

This more than doubled his client base and set his business on the right track.

We actually had to turn off the ad due to the high volume of leads coming in but when we do need new clients, all we do is turn it back on and we get 150 – 230 leads every single time.

Steve McGrath, Steve McGrath Health and Performance

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