In this episode, we bring you an exclusive talk from our Dublin Mastermind event held at the iconic Aviva Stadium. FMA’s Head of Growth, Charlie Horton, and Sales Expert Luke Robinson delivered a masterclass on how to sharpen your sales skills for maximum impact. Sales Snipers is all about precision in your sales approach—targeting the right prospects and using tactical methods to close more deals and grow your gym business.
Key Highlights of This Episode:
1. Precision in Your Sales Approach
Charlie and Luke emphasise the importance of accuracy in your sales process. Rather than casting a wide net and hoping for the best, precision sales focus on targeting the right prospects and using strategic methods to move them through your sales funnel.
![dublin-1](https://fitnessmarketing.agency/wp-content/uploads/2025/01/dublin-1.jpg)
2. Targeting the Right Prospects
One of the biggest challenges gym owners face is identifying and targeting the right people. In this talk, they share tips on how to narrow your focus to ensure you’re speaking to your ideal clients, saving time and resources in the process.
![dublin-2](https://fitnessmarketing.agency/wp-content/uploads/2025/01/dublin-2.jpg)
3. Building a Sales Process That Scales
Scaling your gym business requires more than just a good product—it takes a well-thought-out sales process. The duo walks you through what needs to be in place to ensure your sales strategy can grow with your business.
![dublin-3](https://fitnessmarketing.agency/wp-content/uploads/2025/01/dublin-3.jpg)
4. Mastering the Fundamentals for Long-Term Success
Luke and Charlie make it clear that success in sales is built on mastering the fundamentals. They break down the critical elements of a sales strategy that every gym owner and coach should have in place to consistently grow their business.
![dublin-4](https://fitnessmarketing.agency/wp-content/uploads/2025/01/dublin-4.jpg)
Ready To Find Out More?
If you want to take your sales strategy to the next level, it’s time to get in touch with FMA. Book a call with us to learn how we can help you refine your marketing and sales, scale your gym business, and increase revenue. Don’t miss the chance to work with the best in the business.