Sales isn’t just about closing deals—it’s about transforming lives, including your own. In our latest podcast episode, FMAs very own Luke Robinson shares his insights on why many gym owners struggle with sales and how to turn it into their strongest asset. From shifting beliefs to refining follow-up tactics, here’s how you can make sales work for your fitness business.
Key Highlights of This Episode:
The Trap of Bad Beliefs
Most gym owners think sales is “sleazy” or believe good leads will sell themselves. These beliefs are the first barriers to success. Changing your mindset about sales will empower you to turn prospects into clients who are excited to work with you.
The Key To Follow-Ups
Did you know most people need multiple touchpoints before committing? Luke explains how double-dialing and consistent follow-ups not only show professionalism but also increase your chances of closing deals.
Understanding Fitness Objections
Objections like “I’m too busy” or “I can’t afford it” aren’t roadblocks; they’re signals of a prospect’s fears and priorities. Learn to identify and reframe these objections to guide your leads toward life-changing decisions.
Turning Leads Into Loyal Members
The gym industry is about relationships. Reselling the value of your service to current clients keeps retention high and ensures long-term success. Luke reveals how every touchpoint—whether it’s a sales call or a renewal—must communicate the bigger picture of transformation.
Ready to Level Up Your Sales Game?
Sales mastery isn’t optional; it’s a non-negotiable for growth. If you’re ready to take your gym’s marketing, sales, and business to the next level, book a call with us today. Let’s make your vision a reality.