Running a profitable gym isn’t just about more leads — it’s about smarter systems. In this episode, we explore how one studio used weekly billing, community-driven culture, and long-term vision to build a thriving $2M fitness business. Discover the habits, systems, and leadership shifts that can help any gym owner or online coach grow sustainably.
Key Highlights:
The Power Of Weekly Billing
Switching from monthly to weekly billing changed everything. It simplified budgeting, improved cash flow, and made price increases painless for clients. This small operational tweak added predictability to the business — something most gym owners crave but rarely achieve.
The Fear Of Raising Prices
Many fitness entrepreneurs resist change because they fear losing clients. But as Jon shares, “the pain of not changing outweighed the pain of staying the same.” Transparent communication and consistent value helped their clients see price adjustments as a win-win for everyone.
Building A Loyal Team
Longevity is rare in the fitness industry — yet this team has coaches who’ve stayed for 10+ years. The secret? Full-time salaries, benefits, and trust. By treating coaching as a career, not a gig, they built stability that fuels better client relationships and consistent service quality.
Creating A Thriving Community
From monthly internal challenges to “coffee with coaches,” every campaign is designed to strengthen bonds. This intentional focus on community keeps members engaged for an average of 45 months — turning clients into lifelong advocates.
Ready To Scale Your Gym?
Ready to improve your sales confidence, eliminate objections, and attract premium clients who stay longer and pay more? 👉 Book a call with FMA and let’s level up your business.