If you’re tired of high staff turnover, hiring in panic mode, and doing everything yourself, you’re not alone. Many gym owners hit a ceiling, not because of poor marketing or low demand, but because they haven’t built a team that can scale with them. In this episode, we uncover the systems and mindset needed to develop rockstar staff, increase retention, and grow sustainably.
Key Highlights:
The Trap of Hiring Too Late
Most gym owners only recruit when they’re desperate—and that’s the fastest way to make the wrong hire. You need to predict growth using your KPIs and hire ahead of demand. This gives you time to properly train new staff before they hit the floor, setting them (and your business) up for success.
The Backstage to Public Onboarding Model
Forget sink-or-swim. The best gyms onboard in phases: backstage (systems, culture, and expectations), in-person (shadowing and gradual involvement), and finally public (independent operation). This structured approach creates consistency and reduces staff turnover.
From Shopworn to Scalable
Being in the trenches 15 hours a day might feel noble, but it’s not sustainable. You can’t scale from exhaustion. Instead, replace yourself in phases, build systems, and create a team of figureheads who lead with you—not for you.
Building a Culture That Retains Staff
You don’t retain staff with contracts—you retain them with vision. Show them a future inside your company. Build growth pathways, reward performance, and invest in their personal development. People stay where they see opportunity.
Ready To Scale Your Gym?
Ready to improve your sales confidence, eliminate objections, and attract premium clients who stay longer and pay more? 👉 Book a call with FMA and let’s level up your business.