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Train Station Fitness: Background

Paul Cowland now a personal training fitness business in Brighton. He found himself in a rut and managed to pull himself out of it through fitness – that’s when Paul realised if he could help himself he could help other people.

Turning his conservatory into a micro gym to begin with Paul then decided he’d like to get in to semi-private training and opened a shop front training centre.

The challenge

Finding himself extremely busy juggling it all he stepped back after three months and realised he hadn’t done any marketing, all the footfall had dried up and he had no way to get new clients through the doors.

How we helped

Feeling sceptical Paul signed up to Fitness Marketing Agency and found from his first campaign he had so many clients he didn’t know what to do with them all! It took off from there and he reached out and helped more clients and earnt more money.

The business has gone from strength to strength in the last year. Starting off with 13 one-to-one clients he now has 38 semi-private, high-end clients with scope to build on that. Paul sees the value in the personal aspect of FMA and is excited to see where FMA will take him in the next year.

It feels like a family, it feels like a community as opposed to just an agency that’s there to up your digits.

Paul Cowland, Train Station Fitness

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