If you’re reading this, the chances are you will know that if you send any of your marketing efforts to your website, your conversion rate (the amount of people who opt-in or sign up) will be drastically impacted.
Well, websites are confusing.
So many things that grab your attention:
The best thing to do (and I’ve tested this many times) is to send all of your marketing traffic to a marketing funnel. This way people can’t get lost.
Let me explain why.
Whenever someone lands on your marketing funnel you’ll want one of two things to occur.
They opt-in (name/email)
They buy (if that’s an option; maybe it’s opt-in for a consult)
And an effective marketing funnel will do exactly that.
Before I tell you what an ideal marketing funnel should have, let me show you what NOT to do with the examples below:
Bad Marketing Funnel Example #1
- No custom URL.
- The page isn’t mobile responsive. (This means when I view it on my mobile the page doesn’t adjust to fit a small screen.)
- Placing the phone number and address at the top of the page will distract people from what you actually want them to do, which is opt-in.
- Opt-in bar is hard to find and it’s asking for too much data.
- Not enough benefits on the page.
- The only urgency on the page is the date and the number of spaces left.
- It has a very striking image of the owner but no bio or information about her.
Bad Marketing Funnel Example #2
- No branding of the business
- Small picture
- No testimonials
- Large white space
- Not enough benefits listed of what prospects will achieve
- Page overall doesn’t have enough information
- No custom URL
Bad Marketing Funnel Example #3
- This isn’t a marketing funnel, but I see this way too often in the fitness industry and want to address it here.
- This fitness business owner is offering a free trial to their classes but is sending prospective clients straight to a booking form.
- The booking form is by TeamUp – they are a great company and I highly recommend them if you’re looking for a booking system – but don’t copy this fitness business owner and send prospective clients directly to a booking form like this.
If you’re sending people who are interested in your services (but they don’t know much about you or how you can help them) direct to a booking system form like this, you will lose people as it’s not welcoming or straightforward as to what you have to do.
By now you can most probably see a common theme in place with the above bad examples of marketing funnels.
And you’re most probably asking, “So what does a good marketing funnel look like that converts every time?”
Well… Here is a good example I’ve sketched out:
A few things to remember which are not included:
- Brand colours play a massive role; you must match your logo colours to the page.
- The marketing funnel example above is best used to capture name/ email addresses from cold traffic. (Cold traffic means people who don’t know anything about you and your fitness business.)
- I build all my marketing funnels on ClickFunnels.
- The marketing funnel has all of the key points for a marketing funnel to convert.They are:
- Social proof images (before & afters)
- Written social proof
- Call out to target market
- Strong headline
- Good compelling copy
- Benefits Bio about the business owner (This creates a connection with Good images/design)
- Custom URL
These are all the elements you need to get a winning marketing funnel that converts every time. And this is how you scale your business and separate yourself from your competitors.
If you want help building a custom marketing funnel for your fitness business that converts every time, we’re the team to help you.
Simply click here and let’s connect on a call so I can understand more about you and your business and how we can best help you.