If you’re reading this, the chances are you will know that if you send any of your marketing efforts to your website, your conversion rate (the amount of people who opt-in or sign up) will be drastically impacted. 

Why? 

Well, websites are confusing. 

So many things that grab your attention: 

The best thing to do (and I’ve tested this many times) is to send all of your marketing traffic to a marketing funnel. This way people can’t get lost. 

Let me explain why.

Whenever someone lands on your marketing funnel you’ll want one of two things to occur. 

Either: 

They opt-in (name/email)

OR 

They buy (if that’s an option; maybe it’s opt-in for a consult)

And an effective marketing funnel will do exactly that. 

Before I tell you what an ideal marketing funnel should have, let me show you what NOT to do with the examples below:

Bad Marketing Funnel Example #1

Improvements needed: 

  1.  No custom URL. 
  2. The page isn’t mobile responsive. (This means when I view it on my mobile the page doesn’t adjust to fit a small screen.)
  3. Placing the phone number and address at the top of the page will distract people from what you actually want them to do, which is opt-in. 
  4. Opt-in bar is hard to find and it’s asking for too much data. 
  5. Not enough benefits on the page. 
  6. The only urgency on the page is the date and the number of spaces left.
  7. It has a very striking image of the owner but no bio or information about her.

Bad Marketing Funnel Example #2

Improvements Needed:

  1. No branding of the business
  2. Small picture
  3. No testimonials 
  4. Large white space 
  5. Not enough benefits listed of what prospects will achieve 
  6. Page overall doesn’t have enough information 
  7. No custom URL

Bad Marketing Funnel Example #3

  • This isn’t a marketing funnel, but I see this way too often in the fitness industry and want to address it here.
  • This fitness business owner is offering a free trial to their classes but is sending prospective clients straight to a booking form.
  • The booking form is by TeamUp – they are a great company and I highly recommend them if you’re looking for a booking system – but don’t copy this fitness business owner and send prospective clients directly to a booking form like this.

Why? 

If you’re sending people who are interested in your services (but they don’t know much about you or how you can help them) direct to a booking system form like this, you will lose people as it’s not welcoming or straightforward as to what you have to do.

By now you can most probably see a common theme in place with the above bad examples of marketing funnels. 

And you’re most probably asking, “So what does a good marketing funnel look like that converts every time?” 

Well… Here is a good example I’ve sketched out: 

A few things to remember which are not included:

  • Brand colours play a massive role; you must match your logo colours to the page. 
  • The marketing funnel example above is best used to capture name/ email addresses from cold traffic. (Cold traffic means people who don’t know anything about you and your fitness business.) 
  • I build all my marketing funnels on ClickFunnels. 
  • The marketing funnel has all of the key points for a marketing funnel to convert.They are:  
    • Social proof images (before & afters) 
    • Written social proof 
    • Call out to target market 
    • Strong headline 
    • Good compelling copy 
    • Urgency/curiosity 
    • Benefits Bio about the business owner (This creates a connection with Good images/design) 
    • Custom URL 

These are all the elements you need to get a winning marketing funnel that converts every time. And this is how you scale your business and separate yourself from your competitors. 

If you want help building a custom marketing funnel for your fitness business that converts every time, we’re the team to help you. 

Simply click here and let’s connect on a call so I can understand more about you and your business and how we can best help you.