John Lark, the owner of Sphere Health and Fitness in Kildare, Ireland, shares key insights from his 20-year journey in the fitness industry. Starting out as a personal trainer, John has grown his gym into a thriving business by staying focused on two key principles: patience and obsession. In this episode, he offers valuable lessons for gym owners looking to build sustainable, long-term success. From adopting the SGPT model to developing a strong team culture, John provides a roadmap for those aiming to elevate their gym and retain loyal clients in an increasingly competitive market.
Key Highlights of This Episode:
Patience and Obsession as Key Drivers
John emphasizes the importance of patience and being obsessive about delivering quality. Instead of rushing to expand, he believes in refining one gym’s operations before considering growth. His focus on long-term consistency has built a strong foundation for his business over the years.
Adopting SGPT for Sustainable Growth
By adopting SGPT early, John created a scalable, individualised approach that helped his gym stand out. He merged rehabilitation techniques with SGPT, creating a unique offering that attracted loyal clients. This mix has allowed Sphere Health and Fitness to meet the diverse needs of its clientele.
Trusting and Developing a Strong Team
John’s decision to transition off the coaching floor came through building a reliable team. He invests in their growth and holds them accountable, allowing him to focus on new opportunities. This has given his team ownership while allowing the business to run smoothly in his absence.
Prioritizing Client Retention and Referrals
Client retention is key to John’s success. With personalised programs and an emphasis on meaningful connections, he’s maintained strong client loyalty and an 80% conversion rate for his SGPT offerings. His strategy ensures that clients keep coming back and refer others, driving business growth.
Unlock Your Gym’s Full Potential
John Lark’s approach highlights the importance of patience, team-building, and client retention. If you’re ready to elevate your gym’s success, FMA can help with powerful marketing strategies designed to grow your business. Reach out to learn more!