Here’s what a lot of fitness business owners are spending their time on
Posting on Insta story:
- What they had for breakfast
- Their workout
- What they had for lunch
- What they had for dinner
- Clips of their clients working out
- Clips of them ‘working’ from their laptops
- Clips of what business book they are reading
And guess what…?
No ones cares!
The only people that are watching are their mum, a few friends, and maybe a couple of clients,
They think if they ‘hustle’ and keep posting content on Insta story they’ll get more clients.
But in all honestly I’ve never heard a fitness business owner say:
“I get a 50% return on the time I spend posting on Instagram stories.”
NEVER…
In our industry only a very few get traction from Insta stories.
Most don’t, but continue to spend valuable time on this dumb marketing tactic.
What I do hear is that FMA members are spending £/$500 on advertising and are making back £/$5,000 in new client revenue, which is a 900% return.
Insta can’t give you that.
Stop ‘trying’ to be famous to a few.
And get famous locally to many.
Deal?
P.S. Below are links to FMA clients who are famous locally.
How / why?
Well, they are putting out marketing in their local areas to attract their ideal clients.
Plus…
They are putting out strategic content marketing to educate their audience and grow their lists, rather than put out nonsense.
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