Here’s what a lot of fitness business owners are spending their time on

Posting on Insta story:

  • What they had for breakfast
  • Their workout
  • What they had for lunch
  • What they had for dinner
  • Clips of their clients working out
  • Clips of them ‘working’ from their laptops
  • Clips of what business book they are reading

And guess what…?

No ones cares!

The only people that are watching are their mum, a few friends, and maybe a couple of clients,

They think if they ‘hustle’ and keep posting content on Insta story they’ll get more clients.

But in all honestly I’ve never heard a fitness business owner say:

“I get a 50% return on the time I spend posting on Instagram stories.”


In our industry only a very few get traction from Insta stories.

Most don’t, but continue to spend valuable time on this dumb marketing tactic.

What I do hear is that FMA members are spending £/$500 on advertising and are making back £/$5,000 in new client revenue, which is a 900% return.

Insta can’t give you that.

Stop ‘trying’ to be famous to a few.

And get famous locally to many.


P.S. Below are links to FMA clients who are famous locally.

How / why?

Well, they are putting out marketing in their local areas to attract their ideal clients.


They are putting out strategic content marketing to educate their audience and grow their lists, rather than put out nonsense.

Discover How London Based Personal Training Studio Went From 21 Clients To 60+ In Just 8 Weeks!

Discover How CHEK Institute Trained Personal Trainers Added £17,000 ($21,937) Extra To Their Fitness Business In Recurring Revenue.

Previously I Was In A Pull Your Hair Out Stage When It Came To Marketing & Tech. Working With FMA It’s All Done For You, It’s Easy To Follow & We’re Now Close To Capacity!

We’ve Gone From 60 to 110 Active Members! It’s A Huge Help Having Your Ad & Funnels All Done For You, So I Can Focus On What I Like To Do Best!

We Have A Consistent, Strategic Marketing Plan In Place, We’ve Gone From 60 To 84 High End Clients!

Since Being A Member Of The Fitness Marketing Agency, We’ve Gone From 15 – 130 Clients & Have Opened Up A Second Facility!

Exclusive PT Studio Goes From £9,500 to £15,000 A Month Working With The Fitness Marketing Agency.

Fitness Marketing Agency Helped Me Generate In £20,000 ($25,656) In New Client Revenue Last Month!

Discover How Charlotte Went From Working The Gym Floor For Someone Else, To Breaking Free, And Opening Her Own Gym Within Just 5 Months Of Joining Fitness Marketing Agency!

Finally! Gavin From Bedford Placed Himself Above The Rest Of The PT’s In his Area, Eliminated His Struggle To Consistently Generate Leads/Sales And Has Now Grown His Client Base By 25%!