Many coaches dream of building a thriving fitness business, but few master both the art of in-person coaching and the scalability of online programs. In this episode, Sam West reveals how he transformed from a burned-out corporate worker into a performance-focused coach with over 60 online clients. Whether you’re a gym owner or online coach, his journey holds key lessons in niche marketing, lead conversion, and long-term client success.
Key Highlights:
The Trap of Treating Online Coaching Like Passive Income
Sam debunks the myth of online coaching as a beachside, hands-off gig. Behind the scenes? Constant messaging, program updates, client check-ins, and lead nurturing. Real coaching, online or not, requires sweat equity.
Building Community Beyond the App
Sam’s success isn’t just about structured programming. It’s about connection. From group coaching Zooms to in-person event support, he builds trust through physical presence, even as an online coach. Clients stay because they feel seen.
Content That Converts (and Goes Viral)
Creating daily content isn’t optional; it’s the core of Sam’s strategy. He blends expert tips with fun, relatable posts (including a Hyrox-inspired supermarket run) that grab attention and drive DMs. Real growth comes from consistency and creativity.
Don’t Ditch the Follow-Up
Leads rarely convert on the first click. Sam’s team ensures multiple touchpoints through calls, messages, and email value drops. It’s this commitment to nurturing, not just selling, that separates real business growth from online hustle hype.
Ready To Scale Your Gym?
Ready to improve your sales confidence, eliminate objections, and attract premium clients who stay longer and pay more? 👉 Book a call with FMA and let’s level up your business.