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Be Fit For Life: Background

Damien Maher started in the health and fitness industry 20 years ago when he found himself searching for the best way to train as a footballer.
Starting night school he was provided with a licence to start learning and spent his Saturdays working in a gym for free just to learn all he could, and modelling himself on the top coach.
With no answers to be found at the gym and with Ireland never producing anyone of world quality in athletics he sought out the guys that did, and travelled around the world learning every field.

The challenge

Becoming self-employed Damien found himself working from 6am to 10pm with a vision of a gym derived from everything he’d learnt from mentors all over the world.

Although great for development, this resulted in spreading him time thinly across other areas of the business such as marketing.

Damien was looking for answers around questions such as

How we helped

Fitness Marketing Agency partnered with Damien about two years ago to help him grow his fitness business.

Our team created educational material, ran workshops and created clarity that helped this gym fine-tune its message in order to target a niche audience.


We helped Damien reach the targets he’d created for himself and his investment has reaped the return.

He can now evolve and communicate with the team to work on solutions to any problems and questions he has, putting his mind at ease that that area of his business is looked after.

Due to Ben being in the fitness industry for years, he knows the business process and understands the coaching. He has access to resources and a team that’s able to provide solutions to any questions.

Damien, Be Fit for Life

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