In this episode, we speak with Fionn MacCullagh and Gavin Butler, co-owners of Tailormade Fitness, who have scaled their business from one location to five successful gyms across Ireland. Since opening their first facility in 2018, they’ve built a robust fitness business by optimizing their systems, pricing strategies, and sales processes. They share their insights on how gym owners and online coaches can scale effectively and avoid common pitfalls, as well as lessons learned along the way.

Key Highlights for Gym Owners and Fitness Entrepreneurs:

  • Implementing price increases in a growing fitness business.
  • Building an effective staff structure for multiple gym locations.
  • Adapting the sales process to the FMA one-call close system.
  • Identifying the right time to expand your fitness business.
  • Daily routines and work-life balance for gym owners.
  • Adjusting marketing strategies to fuel business growth.

Scaling Your Fitness Business: Lessons On Expanding To Multiple Locations

Scaling your gym business involves strategic financial decisions, building a strong team, and adapting your sales processes. Fionn and Gavin share their journey and the steps they took to manage multiple locations while maintaining quality and consistency.

Pricing And Sales Strategy For Gym Owners

The co-owners discuss how they successfully implemented price increases while retaining loyal clients. They also explain how the FMA sales process transformed their lead conversions and client retention.

Staff Structure And Effective Team Management

Expanding a fitness business means building a reliable team. Fionn and Gavin share how they structure their staff and the benefits of hiring full-time members for consistency across their gyms.

Leadership, Delegation, And Scaling

Empowering staff and delegating responsibilities has been essential in scaling Tailormade Fitness. Discover the importance of leadership development in driving success.

Maintaining Quality Across Multiple Locations

Ensuring a high standard of service across all locations is crucial. Learn how Tailormade Fitness uses data-driven decisions to maintain consistency and improve operations.

Want To Find Out More?

Ready to take your gym or fitness business to the next level? Book a call with FMA today to learn more about how we can help you build a stronger brand, improve your marketing, and create a thriving community like Fionn and Gavin has.