Meta ads hold the key to unlocking growth for gym owners and online coaches in 2025. In this episode of the FMA Podcast, Toby, FMA’s paid ads manager, shares powerful strategies from his experience overseeing £2 million in annual ad spend. Here’s what you’ll learn.
Key Highlights:
Are You Undercharging?
Toby reveals a common issue in the fitness industry: undercharging. Increasing your front-end offer can significantly boost your ROI, making every ad pound more effective. Ask yourself: when was the last time you adjusted your pricing?

Mastering the Lead Mindset
Not all leads are created equal, especially those from Meta. Toby breaks down the nuances between walk-ins, referrals, and ad-generated leads, emphasising the need for nurturing and a tailored sales process.
Sales Skills: The Hidden Lever
Great ads will generate leads, but poor sales skills can waste them. Toby underscores the importance of consistent sales training to convert leads effectively and maintain high profit margins.

The 12-Month Marketing Blueprint
Toby explains the power of a marketing calendar that rotates targeting, offers, and ad types to prevent audience fatigue and maintain lead flow throughout the year.
Ready to master Meta ads and grow your fitness business in 2025? Book a demo call with FMA to discover how we can help you achieve unparalleled results.