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Potential Fitness Training: Background

Single mum Maxine Hayes was in her early twenties, overweight, on benefits and unhappy.

After joining a gym, she lost weight and found a love for fitness. Maxine decided to qualify as a Personal Trainer and started training women that were in a similar position to her, starting with an outdoor bootcamp of 15 clients.

The challenge

Already a friend of Ben’s, Maxine was in the ideal position when Ben transitioned into helping fitness businesses with their marketing. Living in a small village in West Sussex, competition was rife with businesses pushing down prices, racing to the bottom.

Maxine knew that she needed to stand out from the other businesses to gain market traction. Working with Ben and Fitness Marketing Agency Maxine was able to build a strong brand and stand out against her competitors.

How we helped

Starting with Fitness Marketing Agency with just 15 clients in a park, Maxine now has 300+ clients and a 2,000 square foot gym facility and is finding her numbers are still growing. With a team of five behind the scenes Maxine doesn’t coach clients any more, she works purely on the business setting new targets, and with the help of Fitness Marketing Agency she is able to conquer them.

The community of other gym owners to me is quite valuable as it’s quite lonely running a gym, so it’s good to know other people in the industry as well

Maxine Hayes, Potential Fitness Training

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