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Studio 23: Background

After completing a sports science degree and completing a stint working at a David Lloyd club, Gareth realised that the only way to make any serious money in this industry was to set up his own studio.

The challenge

After trying other smaller marketing agencies and getting nowhere, Gareth’s natural lead flow was starting to dry up and he was struggling to make enough to cover rent on his gym. Gareth’s dream was to own his own successful fitness business and he needed help to make this a reality.

How we helped

After his first campaign with FMA, Gareth had pulled in £4k worth of sales and had more leads than he could cope with. This is where FMA helped him further by restructuring his business model so that he could afford to employ 4 members of staff and cut his own hours to a comfortable 9-5, while still opening a second studio.

“I was blown away by the resources that were available to me” – Gareth Allen

“We used to not market at all, but now we do with great success!”

Gareth Allen, Studio 23

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