In today’s episode, Jerome Bolze, owner of Madisons and Mincka in Haywards Heath, UK, shares his journey of building two successful businesses. If you’re a gym owner or online coach looking to grow your brand and create a loyal community, Jerome’s strategies on team management, branding, and local marketing are a must-hear. His approach goes beyond the typical gym business model, offering insights on creating an unforgettable gym experience that attracts and retains clients.

Key Highlights for Gym Owners and Fitness Entrepreneurs:

  • How Jerome created a standout gym experience at Madisons and Mincka.
  • Effective marketing, pricing, and sales strategies for gym owners.
  • The importance of a strong brand image and professional coaching team.
  • The benefits of employing staff over contractors.
  • Community-building through Run Club and Mincka café.
  • Managing and growing two businesses simultaneously.

Building A Gym Business That Stands Out

Jerome’s success comes from offering more than just a gym. At Madisons, he’s blended SGPT and LGPT to offer a unique training environment, while Mincka adds a coffee shop element that drives foot traffic. This combination not only enhances the gym experience but strengthens the local community. Jerome explains how this innovative model is attracting a dedicated clientele and expanding his reach.

The Power Of Strong Branding And Team Culture

Branding is crucial for Jerome, and it starts with every detail of his gym. From his coaches’ uniforms to the overall presentation of the facility, each aspect reflects his brand’s values. Jerome emphasizes how creating a professional, cohesive team culture has played a pivotal role in Madisons’ success, fostering an environment that clients want to be part of.

Optimizing Team Recruitment And Management

Jerome’s recruitment strategy prioritizes employed staff over contractors, ensuring stability and a high level of service. He shares his experiences of the hiring process, from common mistakes to lessons learned. By stepping away from coaching to focus on team management, Jerome has been able to streamline operations and drive business growth.

Building A Local And Loyal Community

Creating a community isn’t just about fitness; it’s about connection. Jerome’s Run Club and cross-promotion between Madisons and Mincka have helped build a network of loyal customers. He discusses how social events and organic marketing, like Instagram contests, help keep the community engaged and actively involved in the growth of both businesses.

Want To Find Out More?

Ready to take your gym or fitness business to the next level? Book a call with FMA today to learn more about how we can help you build a stronger brand, improve your marketing, and create a thriving community like Jerome has.