In this short training video we explain how to get ideal clients into your fitness business.
What are the traits of non-ideal clients
- Turn up late for sessions
- Complain about pricing
- Don’t pay on time
- Aren’t committed to sessions, for example they might have just had a cigarette or had been drinking
- They’d rather talk than listen during sessions
- They don’t follow the rules of engagement around nutrition
- Complain that they aren’t seeing results even though they haven’t been following the rules
- Referrals. Either they don’t give referrals or give them to people who are similar to them
- They won’t give testimonials or provide before and after pictures to help you grow your business
What are the traits of an ideal fitness client
- They turn up on time and pay on time nor do they blink at the prices
- They are passionate about the sessions and get great results as they are coachable and friendly
- They transform their bodies and lives while following the rules of engagement
- They are great spokespeople for your business and have no issues giving you good referrals or testimonials
How to recognise great prospective clients
- Prospects should be willing to engage in a conversation with you and learn about your offering and prices
- Friendly and coachable. People who can follow instructions over those who do what they want and are disruptive.
- They know what they want. They know that you are the solution to help them achieve their fitness goals.
- They know when they want it. They won’t procrastinate.
- They want you to help them and understand that you are the solution to improve their body and mind.
Your marketing should run strategically in order to attract the perfect customer for your fitness business.
Our job is to raise the standards in the fitness industry and help you attract better types of clientele into your fitness business.
To get started, click on the below link where you’ll be guided through a short questionnaire that will help us determine your needs. Thereafter we will set up a Zoom call to explain how we can help you grow your fitness business.
