How to attract ideal clients for your fitness business

2021-02-01T15:27:33+00:00By Ben Davis|

In this short training video we explain how to get ideal clients into your fitness business.

What are the traits of non-ideal clients

Turn up late for sessions
Complain about pricing
Don’t pay on time
Aren’t committed to sessions, for example they might have just had a cigarette or had been drinking
They’d rather talk than listen during sessions
They don’t follow the rules of engagement around nutrition
Complain that they aren’t seeing results even though they haven’t been following the rules
Referrals. Either they don’t give referrals or give them to people who are similar to them
They won’t give testimonials or provide before and after pictures to help you grow your business

What are the traits of an ideal fitness client

They turn up on time and pay on time nor do they blink at the prices
They are passionate about the sessions and get great results as they are coachable and friendly
They transform their bodies and lives while following the rules of engagement
They are great spokespeople for your business and have no issues giving you good referrals or testimonials

How to recognise great prospective clients

Prospects should be willing to engage in a conversation with you and learn about your offering and prices
Friendly and coachable. People who can follow instructions over those who do what they want and are disruptive.
They know what they want. They know that you are the solution to help them achieve their fitness goals.
They know when they want it. They won’t procrastinate.
They want you to help them and understand that you are the solution to improve their body and mind.

Your marketing should run strategically in order to attract the perfect customer for your fitness business.

Our job is to raise the standards in the fitness industry and help you attract better types of clientele into your fitness business.

To get started, click on the below link where you’ll be guided through a short questionnaire that will help us determine your needs. Thereafter we will set up a Zoom call to explain how we can help you grow your fitness business.

About the Author: Ben Davis

Ben Davis started in the fitness industry in 2000 as a minimum wage gym instructor. He soon progressed to a personal trainer and had a full schedule of clients. He soon realised he had reached a ceiling financially as he couldn’t fit any new clients into his schedule. This is when he started studying marketing and opened up his own fitness business and grew it to 253 clients, with 6 staff with being totally redundant from daily operations like training clients etc... He then started helping and consulting with major brands, athletes, fitness entrepreneurs and gym owners to help them with their marketing and this is when the Fitness Marketing Agency was created to service the industry he loves and help people like you with marketing. As well as owning Fitness Marketing Agency, Ben owns a gym (where all marketing is tested first) an online business selling weight loss, and is the co-owner of a personal development company.