When Dave Perrin first launched Seven Movement, a gym nestled in the heart of an old mill in Stockport, just miles outside of Manchester, he had a passion for fitness and a strong desire to help others reach their goals. However, despite his dedication, Dave’s business was struggling. The unique location, while full of character, didn’t attract enough foot traffic. Combined with a flawed business model, this led to stagnation in growth and profits.

In our latest podcast episode, Dave shares how he transformed his business and tripled his monthly recurring revenue from £7,000 to £22,000, all while reducing his time spent working on the gym floor.

Key Highlights of This Episode:

  • How Dave tripled his monthly recurring revenue from £7k to over £22k
  • Raising his pricing from £5 sessions to £240 per month
  • Transitioning to a 3-day work week while scaling his business
  • Boosting sales conversion rates from below 50% to over 80% with one key strategy

From Hustling to Gaining Freedom: Working Smarter, Not Harder

A significant aspect of Dave’s success was learning how to delegate and remove himself from the gym’s daily operations. By taking a step back from the floor, Dave was able to focus on growing the business and, in turn, work fewer hours. This change not only improved his business but also allowed him to spend more time with his family.

Implementing High-Conversion Sales Strategies

One of the most impactful changes came in the form of high-conversion sales strategies. With FMA’s guidance, Dave refined his approach to attracting clients and securing sales, increasing his conversion rate to an impressive 80%. By using personalised marketing and leveraging customer testimonials, Dave attracted clients who valued his premium services.

Thriving with Confidence

Today, Seven Movement boasts 240 active members and a strong reputation. Dave’s confidence in his pricing and services has attracted a higher caliber of clients, boosting both customer lifetime value and the gym’s financial stability. By embracing these transformative strategies, Dave has successfully scaled his business while enjoying more free time.

Ready to Learn More?

In this episode, Dave dives deep into the strategies and mindset shifts that allowed him to triple his revenue while working less. Whether you’re a gym owner looking to scale or an entrepreneur in need of inspiration, this episode is packed with actionable insights to help you achieve similar success.

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