Building a gym that’s both profitable and scalable is no small feat, but Dan Moore of DM Elite has cracked the code. In this talk from FMA’s Leeds Mastermind, Dan shares how he’s built a £70k/month gym business with two thriving locations, 30% profit margins, and a model that doesn’t require him to handle sales calls or coaching.

Key Highlights Of This Episode:

  • How Dan grew to £70k/month with 30% profit margins.
  • The systems that let him step out of daily operations.
  • Why defining roles for staff creates scalable growth.
  • Breaking down Dan’s expenses and profit strategies.
  • How to align your business model with your long-term goals.

The Key To Predictable Profit

Dan’s approach centres around clarity. By breaking down his expenses (staff, rent, VAT, etc.) and maintaining consistent oversight, he ensures his business operates with 30% profit margins every month.

Staff That Drive The Business Forward

With 7 coaches across two gyms and a clear hierarchy, Dan empowers his team with goals and responsibilities. For example, his second site runs under the leadership of Erin, who grew into her role with new challenges and opportunities.

Leveraging Email Marketing

Dan’s email strategy has been a cornerstone of his success. By consistently engaging his audience for over a decade, he generates 5–6 new sign-ups per month from email campaigns alone.

Ready to Scale Your Gym?

Are you ready to elevate your gym’s marketing strategy? Book a call with FMA to unlock tailored solutions that grow your business, attract more clients, and secure lasting success.