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Ultimate Fitness: Background

Beginning his career as a gym instructor, it was always Bruce’s dream to run his own gym and help more people in his local area. One problem he faced was his lack of knowledge about marketing, which meant that he had no solid strategies in place.

The challenge

Having set up his own fitness business, he reached a point where his organic growth had come to a halt. Bruce needed a way to break through this plateau and that’s where FMA came in.

How we helped

FMA helped Bruce put in place marketing systems which provide a steady flow of leads whenever he needs them. Since being with FMA, Ultimate Fitness’ membership has doubled, coming out of the 2020 lockdown with more members than at the start.

“We gained time AND made money with FMA” – Bruce Budden

“We used to not market at all, but now we do with great success!”

Bruce Budden, Ultimate Fitness Airdrie

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