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Urban Fitness Gyms: Background

When Joe started, he was gathering people by word of mouth which led to an inconsistent client base – some weeks he had 20 clients and others none.

Joe and his team focused on becoming better coaches and learning more about what he is passionate about – fitness.

The challenge

Joe’s previous marketing efforts didn’t have a strategy. He built a few landing pages and portals and really didn’t feel his time was best spent on an area in which he had no real interest in.

How we helped

We created structured marketing campaigns that ensured Urban Fitness Gyms were targeting the right people to grow their fitness business.

Our team built the campaigns and guided Joe on what was needed from him, leaving him time to focus on his passion instead of learning how to market his passion.


Since working with our team, there is now structure through marketing, ensuring Urban Fitness Gyms are targeting the right people.

This has allowed Joe and his team to make major plans for growth in the future.

What I love about working alongside FMA is it is all done for you. All the tech stuff is taken away from you, you just get a list of what you need to do every month. It is the way to do things.

We have corporate wellness accounts all over Dublin, also in London and Paris. So there is huge scope for growth. Walking alongside FMA is certainly going to help us get to the new levels we expect!

Anyone who is thinking, or sitting on the fence, it is a no brainer. It has been hands on the best decision I have made when it comes to marketing my business.

Having the fitness marketing for my gym taken care of is the best thing I have ever done.

Joe O'Shaughnessy, Urban Fitness Gyms

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