Contact us

RB5 : Background

Fitness has always been a passion and escape for Josh Rylatt who used to suffer with anger issues in his younger days. He used training to overcome the insecurities he had, over time he noticed positive results in the way he felt about himself. When he realised the impact training had on his own life he knew he could use it to help others.

He started volunteering at his local gym and then got into an apprenticeship with them which eventually led to him being employed as a trainer. Josh constantly developed his skills and knowledge through mentor-ships and coaching classes. All his training proved to be impactful when he saw the results in his clients.

The challenge

Before FMA Ricky was juggling many tasks like training clients, doing the marketing, filming content, doing the analytics for our website and of course all the team meetings. He completely stopped training because his first priority was the business. He could not carry on any further due to it starting to compromise his health.

He then met Ben from FMA at a fitness convention and the two immediately hit it off. Ricky immediately related to Ben’s past and his experiences and saw how it could help him going forward. The pair kept in contact for some time until Ricky decided to become a client.

“When I first took the leap into being self-employed I rented space in another small local gym and built up my business little bit by little bit. One of my clients gave me the details of a contact who owns the building my business is now situated in. I had a look around and set up RB5 from then.” – Ricky Berry

How we helped

We helped Ricky get to grips with technology and how to streamline the online marketing of RB5 and improve their lead conversion.

“Since being a client of FMA we have grown our business from 15 clients all the way to 130 – enabling us to open up a second facility. One of the main benefits of being a FMA client is that the community is outstanding. Being a business owner is very lonely, you can’t share personal information with all the competitors for obvious reasons. Being part of this wider FMA community, outside our area, means if I have problems we can share them and we then get solutions straight away. We give something and we get something back and that is a really powerful thing, I find that one of the main selling points of being part of FMA.” – Ricky Berry

If you are sitting on the fence, my advice would be just go ahead and do it. Like most people, you are looking for the next instruction. Whether it is a PT who has a 1000K following on social media, or some kind of guru. It is fine to do their courses, but you are only getting the information, NOT someone doing the hard work for you. FMA teaches you the information, but at the same time they implement all the marketing strategies too. So with FMA all my marketing is done for me.

Ricky Berry, RB5
0
New clients

View more case studies here