Many gym owners believe the only path to growth is launching new locations from the ground up. But what if there was a faster, smarter way to scale, without starting over each time? In this episode, we break down the strategy of gym acquisition with actionable insights to help you grow profitably and sustainably.
Key Highlights:
The Trap of Building From Scratch
Starting a new gym sounds exciting—until you’re buried in lease negotiations, equipment costs, and pre-sale campaigns. Kev Foley reveals why buying an existing, profitable gym can shortcut years of grind, giving you revenue, infrastructure, and a team from day one.
Hire for Freedom, Not Just for Function
Most gym owners think their first hire should be a coach. Kev argues the opposite: hiring admin or client care frees you from constant calls, emails, and cancellations, giving you back the time to actually grow your business.
Systemise Before You Scale
Before you even think about buying a gym, your first location needs to run without you. Kev shares how he built teams, defined KPIs, and used scorecards to ensure operations stayed tight—even when he wasn’t on-site.
How Lower Prices Increased Profit
While everyone else shouted about raising rates, Kev looked at data. By offering a lower-tier hybrid membership for long-term clients, he improved retention and extended lifetime value—proof that smart pricing, not just high pricing, fuels success.
Ready To Scale Your Gym?
Ready to improve your sales confidence, eliminate objections, and attract premium clients who stay longer and pay more? 👉 Book a call with FMA and let’s level up your business.