Many gym owners dream of opening their own facility, but few realise it’s possible without massive upfront investment. In this episode, Liam Walsh shares how he went from boot camps in school halls to running a high-revenue gym—without traditional loans or investors. His story proves that with the right strategy, sales skills, and mindset, you can scale your fitness business no matter where you start.

Key Highlights:

  • How Liam scaled from boot camps to a six-figure facility
  • The sales strategy that helped him close £395 memberships
  • Why premium pricing works—even in a basic setup
  • The unconventional way he raised £100,000 for his gym
  • The power of persistence: How one deal changed everything

1. Why Gym Owners Struggle To Scale

Most fitness business owners hit a revenue ceiling when running boot camps or one-to-one training. Liam explains why relying on short-term memberships leads to unpredictable income and how shifting to a structured group model changed everything.

2. Selling High-Ticket Memberships – Even Without A Gym

Think you need a fancy gym to charge premium prices? Liam proved otherwise. Discover the sales framework he used to sign clients onto £395 packages—while operating out of a marquee!

3. Raising Six Figures Without A Loan

Instead of going to the bank, Liam found an innovative way to secure £100,000 to build his facility. He shares the exact method he used, proving that gym owners don’t need to rely on traditional funding to grow.

4. The Mindset Shift That Changed Everything

From losing his entire income overnight to building a thriving gym, Liam’s resilience played a key role in his success. Learn why persistence, risk-taking, and community-building are crucial to long-term fitness business success.

Ready to Scale Your Gym?

Want to grow your gym or coaching business without guesswork? Book a call with FMA today to learn how we can help you scale profitably. Click here to get started!