If you’re a gym owner struggling to grow or stuck in a race-to-the-bottom pricing war, this episode is a wake-up call. We explore the real reasons traditional gym models are failing and how two coaches turned a muddy rugby kit room into a successful semi-private facility.
Key Highlights:
The Pitfalls of Open Gym Pricing
Too many gym owners compete with budget chains, offering 24/7 access at unsustainable prices. These models attract volume, not commitment. The solution? Focused coaching, structure, and community-driven offers that command a higher price and deliver real value.
Business Partnerships That Actually Work
Most gym partnerships fail due to unclear roles, misaligned visions, or poor communication. In this episode, you’ll hear how these owners made it work by setting expectations early, putting it all on paper, and dividing their responsibilities based on strengths.
Why Sales Is the Skill Every Gym Owner Needs
They weren’t natural salespeople. But by treating sales like a craft and not a dirty word, they turned the phone into their number one growth channel. If you’re not closing consults confidently, you’re leaving growth on the table.
Raising Prices the Right Way
They were scared to charge more until they realized their market could afford it. With the right offer and coaching experience, they found that clients were willing to invest in results. This mindset shift became a turning point for retention and revenue.
Ready To Scale Your Gym?
Ready to improve your sales confidence, eliminate objections, and attract premium clients who stay longer and pay more? 👉 Book a call with FMA and let’s level up your business.