“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”
So as a Fitness Business Owner, what content should you be making?
There are many types of content you could create such as social media posts, blogs, videos, newsletters, emails or eBooks.
And there are multiple channels you can use to distribute your content such as Facebook, Instagram, Tik Tok, Youtube, LinkedIn or your own website.
Today we are going to focus on social media posts.
How can you successfully utilise social media posts to boost your following, awareness and sales?
1. What you are creating needs to be good quality and it needs to be relevant. If your content doesn’t stand out or engage your audience it will be lost in the Instagram/Facebook algorithm.
2. Consistency is key. You need to work to a schedule that you can maintain. This means you shouldn’t be posting every day one week and then zero times the next. Find what works for you and then stay consistent.
3. You need to create value. Give your audience a reason to engage and follow you. This could mean your posts are educational or it could mean they are entertaining. Either way, make sure you are creating valuable content to increase engagement.
If you want to check out examples from our own Instagram Click Here
If you are stuck for some ideas for social media posts, here are some things you could create…
- Educational videos/reels
- Infographic content
- Clipped testimonials
- Swipe along text image posts
- Fun community posts
- Personal posts
Creating quality and consistent social media posts as well as other content marketing is ultimately going to build trust with a warmer audience.
When people trust you as a person or as a business, they are more likely to buy.
It’s time to get planning, create yourself a content calendar, create some quality content and get posting!
For more information, book your discovery call here: https://fitnessmarketingagency.com