Running a successful gym goes beyond offering fitness classes and top-tier equipment. It’s about building a strong team, fostering a thriving community, and leading with purpose. In this episode, Jake and Tyler from Madisons share how as coaches they nurtured the business from 150 to over 400 members by supporting their colleagues, personalising their services, and building lasting client relationships. Their insights are invaluable for both gym owners and personal trainers looking to elevate their business.

Key Highlights of This Episode:

  • The Madisons Method: How they hire, onboard, and retain A-star staff.
  • How Madisons scaled from 150 members to 400 members by empowering their team and streamlining operations.
  • Sales strategies that help gym owners and coaches overcome common objections.
  • How to create progression for your coaches.
  • The biggest red flags you need to look for when hiring new staff.

Building a Strong Team: The Madisons Method

At the core of Madisons success is their commitment to hiring the right people and giving them the tools to thrive. New coaches go through a detailed 3-month onboarding process that ensures they’re not only skilled in their craft but also fit into the gym’s culture. Shadowing classes, learning the Madisons method, and engaging with members are key steps before any coach takes the lead. Regular informal and formal check-ins with staff ensure growth and development, helping build a team that delivers top-tier service.

Community-First Approach: Retention Through Relationships

Creating a sense of community is one of Madisons hallmarks. Jake and Tyler stress the importance of building connections with clients through personalised services, such as 1-on-1 onboarding sessions and consistent check-ins. Their structured approach—combining personal interactions and monthly social events—fosters client loyalty. They believe that a welcoming environment, where people feel like they’re part of a family, is key to retention and growth.

Sales and Marketing Strategies for Gym Owners

Jake’s transition from full-time coach to focusing on sales and community-building highlights the importance of having a dedicated sales strategy. Madisons focuses on quick follow-ups, regular touchpoints, and understanding the pain points of their clients. Jake shares how working with fitness marketing expert Luke from FMA has boosted his confidence in handling sales objections. His advice? Sales don’t have to feel “icky.” When you genuinely want to help people, overcoming their hesitations becomes part of delivering a great service.

Take Your Fitness Business to the Next Level with FMA

If you’re a gym owner or PT struggling with sales, marketing, or scaling your business, it’s time to take action. Having a clear marketing and sales strategy is key to success. At Fitness Marketing Agency (FMA), we help fitness businesses reach their full potential by providing proven systems to generate leads, increase memberships, and grow revenue. Let us help you build a thriving community and streamline your operations so you can focus on delivering an A-star service. Reach out to FMA today and transform your fitness business!

Want To Find Out More About How FMA Can Help You?

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