Scaling a gym from one location to several is a dream for many, but it’s also where most fitness businesses fail. In this episode, we dive into the systems, team structures, and leadership shifts that helped one gym owner scale to seven locations while keeping his business profitable and sanity intact.
Key Highlights:
The Trap of Doing It All
One of the biggest revelations? The gym owner admitted he was the main problem at site one. By trying to do everything himself, nothing got done well. Success came when he removed himself from daily operations and empowered a team with clear systems.
Systemising for Scale
As the business grew, chaos followed—until they started solving problems systematically. Conversion rates jumped from 50% to 84% through better training, systems, and data tracking. Every gym now follows a proven structure before launch, reducing guesswork and stress.
Hiring Before You’re Ready
Instead of scrambling for staff post-launch, this gym owner hires coaches six weeks early and trains them in existing locations. It’s a short-term investment that pays off in long-term consistency and results from day one.
The Power of a Defined Finish Line
Instead of winging it, every decision is now made by reverse-engineering a clear “finish line”: 180 clients, specific margins, and staffing ratios. Knowing exactly what success looks like has been key to building sustainable growth.
Ready To Scale Your Gym?
Ready to improve your sales confidence, eliminate objections, and attract premium clients who stay longer and pay more? 👉 Book a call with FMA and let’s level up your business.