Many online coaches chase scale with brute force, over-marketing, pricing transparency, and rapid hiring. But what if there’s a smarter, leaner way? This episode unpacks how one coach built a thriving business with over 200 clients, part-time hours, and minimal ad spend.
Key Highlights:
The Trap of Transparent Pricing
Displaying your prices upfront might seem honest, but it often short-circuits trust. This episode reveals why you must first build rapport, understanding, and authority before asking for a sale. Without that, even your best offer will fall flat.
The System Behind 88% Conversions
Conversion isn’t just about the sales call, it starts from the first touchpoint. We unpack the week-by-week system used to nurture prospects from sign-up to long-term clients, and why the mid-program check-in call is critical.
£15/Day Can Still Build an Empire
Forget the myth that you need massive ad budgets. With just £15/day in Facebook ads, this coach grew a 200+ client Inner Circle by focusing on messaging, retargeting, and a rock-solid front-end offer.

Avoiding the Hiring Headache
Hiring isn’t always the solution to scaling, especially if your systems aren’t ready. We discuss how this coach’s early team expansion nearly backfired, and what they learned about timing, onboarding, and role clarity.
Ready To Scale Your Gym?
Ready to improve your sales confidence, eliminate objections, and attract premium clients who stay longer and pay more? 👉 Book a call with FMA and let’s level up your business.