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GWD Performance: Background

Gavin Denning of GWD Performance was always sporty from a young age and wanted to train people and coach them. He started as a Personal Trainer and moved to an independent gym for his own personal growth. Gavin had been running GWD Performance for 5 years before deciding to move to the next level marketing-wise.

The challenge

Gavin looked to grow his already established fitness business and in order to do that he needed high-quality leads which is where FMA stepped in.

How we helped

FMA created a monthly marketing plan for GWD Performance which included ideas and how to develop those ideas. By following our marketing strategy and guidance, GWD Performance started seeing the leads coming in and have increased their clients by 25%.

“One of the things I like most about FMA is the network of other coaches that comes with them. We meet up quarterly and it’s great to network with people who are in the same situation as you. You normally come away super pumped to go and work on your business.

Working with FMA has made me realise that I need to spend a lot more time on my business and less so on the gym floor. I still love working with clients, but through FMA I am also learning to love working on the business.

We want to keep growing and expanding the brand and under the guidance of FMA I have no doubt that we can do that.” – Gavin Denning

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Increase in clients

Anyone who is sceptical about FMA, I can understand why you would be as there seem to be more fitness business coaches out there than actual coaches. But I have worked with other business coaches and comparing what we used to do with what we do now under FMA – FMA are another level.

Gavin Denning, GWD Performance

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