On the 24th September 150 clients joined us at Anfield Stadium, Liverpool for a day of networking, planning for their business and sharing ideas. It was our 11th Mastermind and our biggest one yet, featuring heavyweight speakers, lightbulb moments and fun and games, all against the incredible backdrop of the Anfield pitch. Here’s a recap of what went down on the day…

Walking through the door all the clients were met by the FMA team and given their official lanyards, a gift  bag and a limited edition Mastermind T-shirt, before being served tea, coffee and pastries by the fantastic Anfield staff while they networked with fellow gym owners. After slowly making their way to their allocated seats they found a glossy workbook waiting for them to help them get the most out of the day.

Ben kicked off the day’s sessions with an interactive talk on Strategic Thinking, and clients were surprised to find scratchcards taped to the underside of their seats… they were given the tough decision to stick with their own card or swap with someone else, demonstrating the importance of calculated risks! Although there were no big winners from the scratchcards, everyone walked away from the session with something they didn’t have before – be it knowledge, inspiration or confidence.

Following Ben’s session was a break, giving clients an opportunity to get to know each other and make connections before settling back down for the most highly anticipated talk of the day – from our Keynote speaker Damian Hughes.

Damian gave our clients a fascinating insight to the Psychology of High Performance, highlighting the importance of keeping things simple, the effect of heuristics on your life and business, and why emotional intelligence is the key to getting the best out of people. This keynote speech lived up to expectations,  featuring a mini movie quiz and Damian’s own version of The Generation Game! 

After some more networking over a buffet lunch, we heard from 4 of our clients during our TED X talks. Piotr Fajecki, Callum Eckersley, Gavin Denning and Josh Rylatt shared their own experiences and tips for their fellow gym owners, before the room was opened up to a Q&A. Some really useful insights were gained and it was great to see these clients leading from the front. 

Following the final break of the day (and some more amazing snacks the room was split into UpLevel and 90 Day Momentum clients. Our Momentum clients went downstairs to hear from the inspirational Pete Cohen, Fitness Business Profits’ Dan Aguilera and the FBDA’s Nicky Sehgal, as well as the Sales Panel (featuring Fitness Business Owner and education provider Ian Ryves and our very own Charlie and Luke!)

Our UpLevel clients stayed upstairs to hear from Profit First ambassador Duncan Lloyd of Cloud Accountants, followed by the longest Q&A of the day! It was great to see our clients digging deep and focusing on the numbers – a crucial aspect of running a business. To end the day, everyone regrouped for the second half of Ben’s Strategic Thinking session, and left with a clear plan of how to improve their business when they returned home.

It was great for the team  to meet all of our clients face to face, for some of us it was our first Mastermind and we enjoyed every second. All of our clients looked like they left motivated and bursting with ideas, and the FMA team left feeling rewarded and ready for a cocktail (or 5)!

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