Running a gym or coaching business can be as rewarding as it is challenging. In this episode, Jenz Robinson lays bare the most common mistakes gym owners make and how to avoid them. Drawing on his experience with hundreds of gyms globally, Jenz offers practical strategies to build better systems, stronger teams, and a clearer path to success.
Key Highlights of This Episode:
The Trap of Over-Marketing
Marketing is essential, but it’s not a silver bullet. Jenz emphasises that no amount of leads can fix a weak product. Instead, gym owners must think of marketing as part of an ecosystem—referrals, organic content, and paid ads all supporting a product that delivers real value.
The Fear of Hiring
Many gym owners are hesitant to hire, seeing it as a cost rather than an investment. Jenz encourages business owners to audit their time, delegate tasks worth less than £1,000 an hour, and prioritise leadership over micromanagement. A team can transform your vision into reality.
Difficult Conversations Are Necessary
Avoiding tough conversations with clients or staff can stunt growth. From price increases to coaching performance reviews, facing these moments head-on can improve your business culture and long-term success.
Master Your Craft Before Diversifying
Adding too many services might seem like growth, but it can dilute your brand. Jenz advises focusing on your core offering, delivering exceptional value, and only expanding when it’s a natural next step.
Take Time for Yourself
Grind culture is a recipe for burnout. A sustainable business should support your quality of life. Jenz reminds gym owners to schedule downtime and nurture relationships outside work—it’s the foundation of lasting success.
Ready to level up your gym or online coaching business?
Book a call with FMA today and gain the tools you need to scale, improve, and thrive.